Creativity grows by spreading

Brisa has taken a new step to turn the good practices implemented by company employees into case studies at the academy level under the name of BRİKİM. The first fruit of this breakthrough was the case study of ROBİ, which Brisa defines as an artificial intelligence-based robotic colleague and provides high efficiency to employees by making business processes autonomous. Prof. Dr. Nükhet Vardar will be using the ROBI case in the lectures in the international arena, at the 2020 Miami Conference of the Academy of International Business. “ROBI: Digital Transformation with Artificial Intelligence” case study came to life with the contributions of Prof. Dr. Nükhet Vardar and Brisa employees. The case study was prepared according to new generation learning methods and was made available to academicians and university students on the digital case library Markalarfisildiyor.com. Also being evaluated as an academic article that have the potential to be Case Study from Turkey, ROBİ sheds light on the high efficiency and success stories that provide employee satisfaction, developed by using RPA technology, image processing, chatbot and artificial intelligence software.

Brisa CIO Tekin Gülşen stated that: “Our first case study, ‘ROBI: Digital Transformation with Artificial Intelligence’, which we presented in cooperation with Markalar Fısıldıyor (Brands Whispering), discusses all the details of our robotic work that transforms our 11 departments, mainly Finance, Human Resources, Supply Chain and Sales-Marketing. ROBİ plays an important role in the development of digital literacy and data handling capabilities within our company. We have implemented 32 business processes with ROBİ, which works more than 11 thousand times a month.” For the ‘ROBI: Digital Transformation with Artificial Intelligence’ case study, www.markalarfisildiyor.com/yapay-zeka-ile-dijital-donusum website can be visited. On the other hand, within the scope of the BRİKİM project, other case topics that will be handled in cooperation with the Markalar Fısıldıyor platform will be on the ‘GENBA Room’, a digital base established by Brisa to meet the needs of its dealers instantly and efforts to improve cash management. Brisa will continue to bring together its other applications as case studies with academics and students.