Opportunity to go global in e-commerce

e-Commerce brands investment company RubiBrands took its place in the sector. Established by Yetkin Güneş and Berkay Tulay, RubiBrands has experienced names in the industry, Emre Ekmekçi and İrtek Uraz, as founding partners. The company received investment from D4 Ventures, Esas Ventures and Alarko Ventures and it focuses on investing by incorporating leading brands selling in e-commerce and marketplaces. RubiBrands, especially targeting SMEs and brands that want to open up to global markets; increases the competitive power of the brand in the global arena by investing in. It aims to enter the Eastern European and Middle Eastern markets in the coming period. RubiBrands, which has 4 main working principles as finding-selecting, investing, transforming and growing; researches, selects and becomes a partner or buys brands with unique products that grow rapidly and profitably in the market. Integrating the brand with RubiMotor during the transformation phase, the company optimizes its existing marketplace operations and supply chain and makes the necessary marketing investments. In the expansion phase, it opens the brand to global marketplaces, includes it in the RubiGlobal Network and launches new products.

RubiBrands Co-Founder and CEO Yetkin Güneş said that: “Big players around the world are buying, bringing together and strengthening brands with high sales volume and seller ratings in e-commerce and especially in marketplaces. We started this business model for the first time in Turkey. At the first stage, we made an investment agreement with 4 leading brands in their categories and we are in preliminary talks with many brands. We plan to increase the number of brands we will purchase to 18 within a year. We collect leading e-commerce brands and transform them into global brands. Currently, we started our activities by purchasing the leading brands in the Turkish market and we will continue our investments in a wider geography by heading to the Eastern European and Middle Eastern markets in the near future. We focus on sales channels, marketing, supply chain areas with world-class expertise. We open brands to global markets, develop and grow brands thanks to our expert teams and financial resources. Thanks to our business model, our entrepreneurs have the opportunity to turn the value they create into money.” Speaking on behalf of the RubiBrands investor group, which is one of the successful representatives of this business model in the world, Merama in Latin America, and Heroes in the UK and Europe, D4 Ventures representative Ufuk Civilo said that: “This model is more effective than traditional financing options used for the growth of brands. It acts as a leverage and opens a new door for successful entrepreneurs.”