TV habits are changing for all parties

TVekstra, the representative of the “addressable TV” sector, one of the fastest growing areas of advertising, signed a business partnership with Icareus, one of the largest digital TV infrastructure companies in Northern Europe. In this context, TVekstra, which established the “Digitiwise” brand, also opened abroad. TVekstra General Manager Merve Eraslanoğlu drew attention to their goal of becoming one of the most influential players in the addressable TV advertising market and added:

“The Addressable TV industry ensures that the advertisement reaches the right person at the right time by analyzing the digital footprints of the audience such as location, interest and demographic information. We also began to take an active role in Turkey in 2018 as TVekstra. In the field of Addressable TV, we have implemented more than 500 campaigns in the last 1 year. We took steps to achieve our goal of globalization with Icareus. While we get a share of both TV and digital advertising pie with our sales house positioning, we want to expand our business model by starting our global technology sales based in Europe. We will start our activities in 4 more countries with our end-to-end solutions. We want to enrich the linear TV viewing experience of consumers with TVekstra’s technological infrastructure and its innovative and interactive capabilities. We aim to make advertisements more effective and efficient by introducing new generation TV channels to advertisers. In a world that is growing and digitalizing based on technology and data, we want to embrace a new field with personalized and measurable TV planning.”