Customer-focused digital revolution in banking
Burgan Bank launched ON with its digital banking investments. Addressing customers who are accustomed to trading on digital platforms and want their savings to be valued with advantageous interest rates, ON offers users a secure experience. Users can become ON customers in minutes with video calls and have the opportunity to easily perform many transactions, including deposit and investment transactions, money transfers, foreign exchange transactions. In addition, ON users will not only pay for their transactions, but also regularly receive advantageous interest rates on their savings, as well as earn returns from many transactions, from bank card purchases to bill payments.
Speaking at the meeting held on the subject, Burgan Bank General Manager Murat Dinç stated that:
“We regularly review our processes by putting our customers at the center and design our service models to be end-to-end digital. Customers will be able to fulfill all their banking needs only through digital channels, as usual, without the need for a branch. We have implemented the ON brand in order to meet the expectations of our customers who want to evaluate and manage their savings. Our customers will do their own banking with ON. We are aware that our customers are in control of the money. We stand before them as a digital banking experience that offers the opportunity to earn returns on their banking transactions. In ON (means ten in Turkish), we set our motto as ‘The bank of those who are not satisfied with nine’. As the banking sector, we aim to surpass the valuable but now conventional features such as cost-effectiveness, mobile service and time-saving technologies that users are used to, which we call hygiene factor. We offer a completely different banking experience with no cost from money transfers, always offering high rates to your deposits, our setups that make you earn as you make transactions, and many more advantages. Many opportunities such as ON account that offers advantageous interest rates, ON investment packages that provide convenience for users with free data broadcast packages, and ON Debit card that earns as they spend, all come together.”
Burgan Bank Digital Banking Group Head Natur Suntur expressed that: “The benefits we will offer to our customers are a constantly evolving mobile application that provides a smooth, uninterrupted and easy experience at every stage; an easy-to-understand language and style that avoids complex banking terms; benefits, opportunities and possibilities in the current applications of the digital world; in e-commerce, constructs that make you feel always profitable; performing banking transactions free of charge, that is, with no cost; user-friendly, easy and fluid interface and experience.”