Paribu acquires SHERPA
Cryptocurrency trading platform Paribu has acquired SHERPA, which works on the creation and design of user experience strategies for digital products and services. SHERPA, operating under DAM Information Technologies and providing user experience design services for digital products and services first in Turkey and then globally, has been Paribu’s business partner since 2020. SHERPA, which carries out studies on the user experiences of Paribu’s next generation web and mobile application, started its activities within the body of Paribu as of January 2022. On the other hand, examples of studios that produce design services focused on product and service experience are increasing in the world, especially in recent years.
Paribu CEO Yasin Oral stated that this is one of Paribu’s steps towards globalization and said: “Our focus in our globalization journey is to bring the practical and reliable to our users.” Yakup Bayrak stated that: “To be united with a leading fintech institution, with which we have common cultural values, is a strong indicator of the importance given to experience design in our country.”