Strategic cooperation between KPMG Turkey and Mall IQ
KPMG Turkey signed a new cooperation with Mall IQ, a technology company based in San Francisco, USA, which was established in 2015. KPMG will strengthen its services to banks and fintech companies with Mall IQ’s location based mobile communication and analytics platform. Mall IQ’s technology, which is integrated into mobile applications, ensures that consumers’ shopping intentions in the physical world are understood before any purchase takes place. Banks and fintech companies can take action by getting to know consumers better thanks to these measurements. In addition to real time communication and customer segmentation, Mall IQ technology can also be adapted to loan usage scenarios.
Mall IQ Founding Partner and CEO Batu Şat stated that: “Our cooperation with KPMG is the beginning of our planned initiatives. We aim to provide support for banks and fintech companies to get to know their customers better and provide them with better service.” KPMG Turkey Head of Information Systems Risk Management Department and Fintech Sector Leader Sinem Cantürk expressed that: “We aim to support the end to end service we provide to the financial services sector through our cooperation with fintech companies that provide added value. Big data has everything you are looking for, but customer centric data processing is its most important component. Touching, accompanying and providing better service to the customer at every stage is possible with the right data analysis.”